Promotional project of JOCA is not so big because of a limited fund. JOCA transmits message and information on organic cotton by its own web site and mail magazine.

In order to support JOCA activity, 40 famous artists who support JOCA donated a picture each for printing on organic cotton T-shirt. The pictures are printed together with a message "I Support Organic Cotton".

The T-shirts have been exhibited and sold on various occasions by JOCA. 10 more artists will join the project in 2002.

JOCA has tried to increase consumer members by carrying out such projects as organic planting of cotton in a small farm grown by the participant members or survey on quality of organic cotton products to be tested by consumer monitors.

JOCA will have a stand for promotion and PR at an ecology trade fair.